Have you no shame, ESPN?

So I was flipping through channels yesterday and I paused a moment on ESPN. This is what I saw. (Young readers, or those with an acute sensitivity to frivolousness should avert their eyes.)

They were showing the results of a poll on who has the cooler helmet, USC or South Florida. The show was College Football Live. I thought at first that maybe this was just a segue from the commercial break, but boy was I wrong. The show is conducting a "tournament" to decide who has the best looking helmets in college football. The international leader in televised sports analysis was devoting time to critique the logos and color schemes. I quickly checked to make sure that I wasn't watching HGTV or some What Not To Wear special on TLC. Indeed my suspicion was right, ESPN the "worldwide sports leader" had made this into a feature. In a moment that epitomizes not only ESPN's pro-frivolity bias and their pro-USC bias, Reece Davis proceeded to browbeat the voters for choosing South Florida's helmet over USC's.

So after devoting a good deal of minutes to this, they segue to some analysis. They take viewer questions about if South Florida will win the Big East, and if Notre Dame will lose their opener at home to SDSU. The answers given were a quick yes and a quick no. And then they pick the biggest future upset. After a minute or so of that, Reece Davis spends the rest of the show browbeating the voters for undervaluing USC's helmet.

Alright, I know that it's the offseason and such and they can only devote so many minutes of each show to pretending to know the things about which they're talking. Come on though, this is like their moronic "Who's Now?" circle jerk, except less related to sports. I never thought that I would type those words. Less related to sports than "Who's Now?", that's really saying something.